Henry Parsons Crowell

January 27, 1855 – October 24, 1943

Businessman & Philanthropist

Built Quaker Oats — funded Moody Bible Institute for 40 years

Biography

American businessman who built Quaker Oats into a national brand through innovative marketing. One of the first to use mass advertising, branded packaging, and product sampling.

Faith & Testimony

Crowell served as chairman of the board of Moody Bible Institute for over 40 years. He devoted his business acumen to funding Christian education and missions. He once said: 'I believe my money-making is a gift from God, and I am under obligation to use it in His service.'

Sources

Crowell — Wikipedia — Quaker Oats founder and Moody patron
Cereal Tycoon: Henry Parsons Crowell — Founder of the Quaker Oats Company by Joe Musser — Biography of Crowell's faith journey, his 40-year presidency of Moody Bible Institute board, and his dedication of 60-70% of income to Christian causes
Henry Parsons Crowell and the Moody Bible Institute — Crowell served as chairman of Moody Bible Institute for over 40 years, channeling his Quaker Oats fortune into Christian education